“I started out to preach the gospel: all that sort of thing,” drawled a Miss Simmonds from beneath a hat that, if she had paid for it, would have cost her five guineas. “Now my chief purpose in life is to tickle silly women into spending twice as much upon their clothes as their husbands can afford, bamboozling them into buying any old thing that our Advertising Manager instructs me to boom.” She seldom discussed the war with her father. At the beginning, he had dreamed with Greyson of a short and glorious campaign that should weld all classes together, and after which we should forgive our enemies and shape with them a better world. But as the months went by, he appeared to grow indifferent; and Joan, who got about twelve hours a day of it outside, welcomed other subjects.!

Madge did not reply immediately. She was watching the rooks settling down for the night in the elm trees just beyond the window. There seemed to be much need of coming and going, of much cawing. “But you’re surely not suggesting any other kind of Press, at this period of the world’s history?” exclaimed Joan.

“What do you think of him?” he said, without looking at her. He sketched out their plans to her. It seemed to be all going in at one ear and out at the other. What was the matter with her? Perhaps she was tired without knowing it. She would get him to tell her all about it to-morrow. Also, to-morrow, she would tell him about Phillips, and ask his advice. It was really quite late. If he talked any more now, it would give her a headache. She felt it coming on. “I don’t suppose it does: not directly,” answered Mrs. Denton. “But it helps them to establish their position and get a tighter hold upon the public. War does pay the newspaper in the long run. The daily newspaper lives on commotion, crime, lawlessness in general. If people no longer enjoyed reading about violence and bloodshed half their occupation, and that the most profitable half would be gone. It is the interest of the newspaper to keep alive the savage in human nature; and war affords the readiest means of doing this. You can’t do much to increase the number of gruesome murders and loathsome assaults, beyond giving all possible advertisement to them when they do occur. But you can preach war, and cover yourself with glory, as a patriot, at the same time.”